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64 percent of online shoppers are using AI to help find products, study shows
Summary by The Nashville Editorial Desk Kelly Broderick , as published by NewsChannel 5 WTVF (CBS affiliate)
· August 28, 2026
· 1 min read
Photo: NewsChannel 5 WTVF (CBS affiliate) · view original
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Summary created by The Nashville Editorial Desk — automated, rule-governed Byline on source page Kelly Broderick, as published by NewsChannel 5 WTVF (CBS affiliate) Original story Read at the source Source published Aug 28, 2026 Indexed here Aug 28, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key points The study, which surveyed over 1,100 shoppers, revealed that 64 percent are using AI to find and compare products. Search and shopping assistants are the most widely used AI tools, with 45 percent adoption.
A recent study found that a significant portion of online shoppers are utilizing AI tools to aid in their purchasing decisions. The study, which surveyed over 1,100 shoppers, revealed that 64 percent are using AI to find and compare products. Consumers are prioritizing convenience, delivery speed, and flexible return options.
Search and shopping assistants are the most widely used AI tools, with 45 percent adoption. Customer review summaries and visual search tools are also popular. The study's findings suggest that AI is transforming online shopping behaviors.
Further details on the study's results and methodology are available from the source. The findings are consistent with industry-wide data, indicating a shift in consumer behavior.
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NewsChannel 5 WTVF (CBS affiliate) reported and published this story. The Nashville selected it, summarised the key facts above, and links to the original. We did not report this story and we added no reporting of our own to it.
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As published by NewsChannel 5 WTVF (CBS affiliate) . The Nashville selects stories from publishers’ feeds, summarises them, and links back to the publisher that reported them. We add no reporting of our own. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
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Category: business Published: August 28, 2026 Source: NewsChannel 5 WTVF (CBS affiliate) Reading time: 1 min
Frequently asked about this story
What is this story about? A recent study found that a significant portion of online shoppers are utilizing AI tools to aid in their purchasing decisions. The study, which surveyed over 1,100 shoppers, revealed that 64 percent…
When was this published? This article was first published on August 28, 2026 by NewsChannel 5 WTVF (CBS affiliate) and curated for The Nashville readers.
Who reported this story? This story was reported by Kelly Broderick at NewsChannel 5 WTVF (CBS affiliate). To learn more about how The Nashville selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Nashville, or browse our daily briefing and topic hubs .
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