Companies use various factors to determine ride costs. Data and artificial intelligence play a role in setting prices. An investigation revealed that two individuals requesting the same ride could be quoted different prices.

Testing was conducted over two months to examine pricing practices. Both virtual and in-person tests were used to gather information. The results showed discrepancies in prices for the same rides.

Further details about the investigation and its findings are available. Some states are taking action in response to the findings, although the ride-sharing companies dispute certain results.