A powerful signal carried music across the country, contributing to Dolly Parton's fame. This signal belonged to WLAC, which is known today by its TV counterpart. Randy Woods started a record shop in 1946 and advertised on WLAC, reaching a wide audience on clear nights.

As a result, record orders poured in from many states. The shop sold a large number of records, up to 500,000 per year, by the early 1950s. Dolly Parton's first album was released later, in 1967.

Further details about the role of mail-order music in her career are available.