Consumers are seeking flexible viewing options that offer a mix of live and streamed content. Many want to access both live TV and their favorite streaming services in one package. A significant portion of households prefer this combined approach due to its affordability.

The desire for lower costs and flexibility is driving consumer preferences. Providers may be able to attract subscribers by offering customizable bundles with fewer channels.

Further details on consumer viewing habits and preferences are available, including information on the types of content that consumers value most.