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Tennessee basketball teams to add news jersey patches in 5-year deal with Knoxville company
Summary by The Nashville Editorial Desk · Byline on the source page: Caleb Wethington , as published by WSMV 4 News (NBC affiliate)
· August 18, 2026
· 1 min read
Photo: WSMV 4 News (NBC affiliate) · view original
Story provenance No corrections
Summary created by The Nashville Editorial Desk — automated, rule-governed Byline on source page Caleb Wethington, as published by WSMV 4 News (NBC affiliate) Original story Read at the source Source published Aug 18, 2026 Indexed here Aug 18, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
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Key points The company's logo will appear on team jerseys as part of the deal. A new sponsorship deal has been reached for basketball teams.
A new sponsorship deal has been reached for basketball teams. The partnership is with a logistics company and will last for five years. This agreement includes support for student-athletes in areas such as marketing and professional development.
The company's logo will appear on team jerseys as part of the deal. The men's team will first wear the new jerseys during an exhibition game, while the women's team will debut them in a game later in the month.
Further details about the partnership are available, including the specifics of the investment in student-athlete opportunities.
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WSMV 4 News (NBC affiliate) reported and published this story. The Nashville selected it, summarised the key facts above, and links to the original. We did not report this story and we added no reporting of our own to it.
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As published by WSMV 4 News (NBC affiliate) . The Nashville selects stories from publishers’ feeds, summarises them, and links back to the publisher that reported them. We add no reporting of our own. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit WSMV 4 News (NBC affiliate) . Have a tip or correction? Contact the editor .
Category: schools ·
Published: August 18, 2026 ·
Source: WSMV 4 News (NBC affiliate) ·
Reading time: 1 min
Frequently asked about this story
What is this story about? A new sponsorship deal has been reached for basketball teams. The partnership is with a logistics company and will last for five years. This agreement includes support for student-athletes in areas…
When was this published? This article was first published on August 18, 2026 by WSMV 4 News (NBC affiliate) and curated for The Nashville readers.
Who reported this story? This story was reported by Caleb Wethington at WSMV 4 News (NBC affiliate). To learn more about how The Nashville selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more schools coverage from The Nashville, or browse our daily briefing and topic hubs .
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