business
TVs to toothpaste: How to win big this Prime Day without overspending
By Emily Hanford-Ostmann at NewsChannel 5 WTVF (CBS affiliate)
· June 23, 2026
· 3 min read
Amazon's Prime Day is back and so is the temptation to overspend.Amazon's four-day shopping marathon, happening now through Friday, offers discounts in every major category from fashion and beauty to tech to kitchen appliances.But experts warn scrolling, adding to cart, and buying on repeat can ...
Key takeaway "You've got many days to spend and possibly overdo it on your credit card, which is what you don't want to do," said Erica Sandberg, a consumer finance expert with CardRates.
Why this matters in The Nashville
For Nashville residents, Prime Day's widespread discounts on everyday essentials like detergents and diapers can be a significant boon, especially for families and households on a budget. With many local families relying on online shopping for convenience, the ability to stock up on necessities at a discounted rate can help stretch household budgets further. Additionally, the deep discounts on back-to-school and college essentials can be a welcome relief for local parents and students preparing for the upcoming school year. As Nashville's cost of living continues to rise, savvy shoppers can take advantage of Prime Day's deals to save on items they need, rather than just wanting, and make the most of their hard-earned money. By being mindful of their spending and focusing on necessities first, Nashville residents can make the most of Prime Day's offerings without breaking the bank.
About this story
Original reporting by NewsChannel 5 WTVF (CBS affiliate) . The Nashville surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit NewsChannel 5 WTVF (CBS affiliate) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 23, 2026 ·
Source: NewsChannel 5 WTVF (CBS affiliate) ·
Reading time: 3 min
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Frequently asked about this story
What is this story about? Amazon's Prime Day is back and so is the temptation to overspend.Amazon's four-day shopping marathon, happening now through Friday, offers discounts in every major category from fashion and beauty to tech to kitchen appliances.But experts warn scrolling, adding to cart, and buying on repeat can ...
When was this published? This article was first published on June 23, 2026 by NewsChannel 5 WTVF (CBS affiliate) and curated for The Nashville readers.
Who reported this story? This story was reported by Emily Hanford-Ostmann at NewsChannel 5 WTVF (CBS affiliate). To learn more about how The Nashville selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Nashville, or browse our daily briefing and topic hubs .
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