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Video featuring Peyton Manning gives first look at Tennessee’s adidas uniforms— see it here
By Camruinn Morgan-Rumsey at WSMV 4 News (NBC affiliate)
· July 2, 2026
· 2 min read
KNOXVILLE, Tenn. (WVLT) - A video from adidas has given us the first look at the University of Tennessee’s new uniforms. It marks the first peek at adidas’ plans for the Volunteers. Straight from The Sheriff’s mouth @Vol_Sports Welcome to the \\\ family pic.twitter.com/c9y4Riom6y— adidas US...
Key takeaway com/c9y4Riom6y— adidas US Football (@adidasFballUS) July 2, 2026Another video, posted by Tennessee Athletics, gave another look at what the Vols will be wearing this fall.
Why this matters in The Nashville
The unveiling of the University of Tennessee's new adidas uniforms has significant implications for Nashville 's sports economy. As the state's flagship university, the Volunteers have a substantial following in the Nashville area, with many local businesses benefiting from game-day tourism and merchandise sales. The 10-year deal with adidas is expected to generate substantial revenue, which will likely be felt in the local economy. Furthermore, the increased funding for the university's NIL program may attract top athletic talent to the state, potentially boosting the profile of Nashville's sports scene. With the city already hosting numerous high-profile sporting events, the renewed partnership between the University of Tennessee and adidas could further solidify Nashville's position as a hub for college athletics in the Southeast. As the football season approaches, local fans and businesses will be watching closely to see how the new uniforms and increased investment in the program will impact the team's performance and the local community.
About this story
Original reporting by WSMV 4 News (NBC affiliate) . The Nashville surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit WSMV 4 News (NBC affiliate) . Have a tip or correction? Contact our newsroom .
Category: local ·
Published: July 2, 2026 ·
Source: WSMV 4 News (NBC affiliate) ·
Reading time: 2 min
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Frequently asked about this story
What is this story about? KNOXVILLE, Tenn. (WVLT) - A video from adidas has given us the first look at the University of Tennessee’s new uniforms. It marks the first peek at adidas’ plans for the Volunteers. Straight from The Sheriff’s mouth @Vol_Sports Welcome to the \\\ family pic.twitter.com/c9y4Riom6y— adidas US...
When was this published? This article was first published on July 2, 2026 by WSMV 4 News (NBC affiliate) and curated for The Nashville readers.
Who reported this story? This story was reported by Camruinn Morgan-Rumsey at WSMV 4 News (NBC affiliate). To learn more about how The Nashville selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more local coverage from The Nashville, or browse our daily briefing and topic hubs .
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