General Mills has made a significant change to its products. The company now uses natural dyes, such as those derived from fruits, vegetables, and spices like paprika and turmeric. This shift applies to all of its U.S. cereals, including well-known brands.

A large portion of General Mills' retail portfolio is already free of artificial dyes. The company aims to completely eliminate these dyes from its products by the end of next year.

Further information about General Mills' efforts to evolve its products is available from the company. The change reflects the company's response to consumer needs and its commitment to offering quality food.