business
How some retailers inflate original prices to create fake discounts
Summary by The Nashville Editorial Desk · Byline on the source page: Kristin Crowley , as published by WSMV 4 News (NBC affiliate)
· July 27, 2026
· 1 min read
Photo: WSMV 4 News (NBC affiliate) · view original
Story provenance No corrections
Summary created by The Nashville Editorial Desk — automated, rule-governed Byline on source page Kristin Crowley, as published by WSMV 4 News (NBC affiliate) Original story Read at the source Source published Jul 27, 2026 Indexed here Jul 27, 2026 AI assistance Automated summary drawn from the source’s own published text Prepublication human review No — editorial rules, flagged-item review, and published samples
Every story comes with a passport. How we work · Corrections log
Key takeaway An investigation found a shirt at Macy's with a discount tag claiming 40% off the original price of $149, but the actual original price appeared to be lower.
Some retailers in the area may be using deceptive pricing tactics, taking advantage of shoppers. This can result in customers paying more than they should for items. An investigation found a shirt at Macy's with a discount tag claiming 40% off the original price of $149, but the actual original price appeared to be lower.
The calculated discount price was $65, yet the shirt was listed at $89. Further details on this issue can be found through InvestigateTV, which initially reported on the practice of inflating original prices to create fake discounts.
Why this matters
Local business news drives decisions about where to shop, where to invest, and where to apply for jobs. The Nashville covers openings, closings, expansions, and economic shifts because each one ripples through the community.
About this story
As published by WSMV 4 News (NBC affiliate) . The Nashville surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit WSMV 4 News (NBC affiliate) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: July 27, 2026 ·
Source: WSMV 4 News (NBC affiliate) ·
Reading time: 1 min
Frequently asked about this story
What is this story about? Some retailers in the area may be using deceptive pricing tactics, taking advantage of shoppers. This can result in customers paying more than they should for items. An investigation found a shirt at…
When was this published? This article was first published on July 27, 2026 by WSMV 4 News (NBC affiliate) and curated for The Nashville readers.
Who reported this story? This story was reported by Kristin Crowley at WSMV 4 News (NBC affiliate). To learn more about how The Nashville selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Nashville, or browse our daily briefing and topic hubs .
← Back to all news
More business →
Today’s briefing
Subscribe to newsletter